BK Dinner Baskets

BK Dinner Baskets was a series of product introduced in 1993 by the international fast-food restaurant chain Burger King. The products were designed to add product that would appeal to families and customers looking for a "higher class" meal found in family style restaurants.[1]

Contents

Product description

Side orders

Also, complimentary popcorn was given to customers to eat while waiting for their meal to be brought to their table.

History

Advertising

Main article: BK Tee Vee

BK commissioned New York based agency D'Arcy Masius Benton & Bowles to create a series of ads featuring MTV VJ Dan Cortese. The tag line was "BK, I love this place".[2][3]

References

  1. ^ Stuart Elliot (1993-10-21). "Once Again, Burger King Shops for an Agency". the New York Times. http://query.nytimes.com/gst/fullpage.html?res=9F0CE6D7173FF932A15753C1A965958260&sec=&spon=&pagewanted=print. Retrieved 2008-02-06. "Indeed, Burger King's belated value-oriented approach marks an about-face after a year spent trying to give the chain, with more than 7,000 company-owned and franchised outlets, a more upscale persona by selling higher-priced fare like dinner baskets and offering table service." 
  2. ^ BKC publication. "Marketing and Advertising History" (Web page). Burger King Holdings. Archived from the original on 2007-05-25. http://web.archive.org/web/20070525025155/http://www.bk.com/companyinfo/content/corporation/history.html. Retrieved 2007-10-31. 
  3. ^ "Advertising Slogans, "B"". TV Acres.com. 2006-08-04. http://www.tvacres.com/adslogans_b.htm. Retrieved 2007-10-31. 

See also